The phrase "online marketing strategy" might seem complicated, but it simply means the plan to promote your website online.

All it means is you want to use a combination of tactics. These tactics are aimed at driving traffic, increasing engagement, and ultimately, achieving your business goals.

Before diving into specific strategies like social media marketing, it's super important to understand the basics of advertising.

In the rapidly evolving landscape of marketing and advertising, businesses are constantly seeking ways to effectively reach their target audience and achieve their business goals.